Reporter Seong-mi Cho, Kobaco, surveys trends in Korea... Samsung affiliate overwhelmingly ranked first (Seoul = Yonhap News) Jo Sung-mi Kobaco announced on the 3rd the results of the 'Korea Trend Survey' conducted on 3,019 adults nationwide. According to the survey results, Samsung (74.1%) ranked first among companies considered to represent Korea. This was followed by LG (31.1%), Hyundai (24.4%), Samsung Electronics [005930] (19.0%), Hyundai Motor Company [005380] (11.2%), SK (7.4%), and SK Hynix [000660] (5.7%). Survey of representative Korean companies [provided by Kobaco. Resale and database prohibited] As a result of analyzing the company names, Samsung affiliated companies (93.1%) showed an advantage, followed by Hyundai affiliated companies (35.5%), LG (31.1%), and SK affiliated companies (13.1%). IU (9.1%) ranked first as the advertising model most preferred by consumers, followed by Kim Yuna (8.5%), Yoo Jae-seok (5.5%), Park Bo-gum (4.5%), and Son Heung-min (2.7%). When asked about their main interests when consuming, respondents responded in the order of 'health/exercise (56.4%), 'finance/consumption management (52.0%)', 'travel/hobbies (52.0%)', and 'food/gourmet (48.2%)', showing a high interest in 'self-management'. Regarding the outlook for future consumption levels, 58.8% of respondents responded that they would be "similar to the current level," predicting that the 'practical' consumption tendency that manages unnecessary spending but gives priority to areas that help individuals' health and economic stability will become the mainstream. csm@yna.co.kr #Cobaco #Samsung #IU Report