[TV Report = Reporter Park Jeong-su] ‘Cheonha Bakery’ is gaining great popularity through word of mouth. MBN K-Bakery Survival ‘Cheonha Bakery’, which first aired on the 1st, took over OTT, online, SNS, and even offline within a day of its release, proving the power of ‘Cheonha Bakery’ that has even burned the hearts of fans. MBN ‘Cheonha Bakery’ is Korea’s first ‘K-Bakery Survival’ that selects the world’s best bakers to lead the craze of ‘K-Bread’, which has become a trend beyond simple food. The first episode of ‘Cheonha Bakery’ ranked first among general and cable entertainment shows in the same time slot, with a highest rating of 2.3% and 2.0% nationwide, according to Nielsen Korea, a viewership rating agency, marking the fresh start of Korea’s first K-bakery survival show. Above all, since its first broadcast, ‘Cheonha Bakery’ has proudly ranked first in the global OTT Netflix ‘Today’s TOP 10 Series in Korea’ on the 3rd (Tuesday), proving its burning topicality. In addition, among the Naver TV videos compiled on the 2nd (Monday), episode 1 of ‘Cheonha Bakery’ ranked TOP 1, proving the appeal of ‘Cheonha Bakery’, which is also popular online. In addition, expectations are rising for the continued boom of ‘Cheonha Bakery’ as ‘Cheonha Bakery’ ranked first in TVing’s ‘real-time popular search terms’. Next, ‘Cheonha Bakery’ is attracting attention as the total number of views for the first reel posted on MBN Entertainment’s official SNS exceeded 16 million views. In particular, in the first episode, the reels containing the energetic judging video of ‘Gwangjang Market Garlic Goddess’ Kim Eun-hee boasted a huge boost, exceeding 6.5 million views and instantly taking the top spot on MBN Entertainment’s official SNS views. In addition, the stores belonging to the challengers exposed on the broadcast have huge waiting lines, giving the appearance of ‘Cheonha Bakery’ that has taken over even the offline stores. After the list of bakeries of ‘Cheonha Bakery’ challengers was shared online, viewers took action, saying they would visit and taste them in person. And after the first episode aired, viewers gave Lim Dong-seok the nickname ‘Choi Kang-rok’s look-alike’, Lim Hoon the nickname ‘Crimping of Tears’, and gave Kim Eun-hee, who used a large amount of garlic, a comment saying ‘Reboot of the Dangun myth’, showing their enthusiastic support. While the community recognizes the bread of the successful contestants, there are a series of comments saying they are fascinated by the introduction to the world of various breads. Meanwhile, in the second episode of ‘Cheonha Bakery’, the first round results of Im Hoon, the protagonist of ‘Puhaha Cream Bread’ that marked the ending of the first episode, will be revealed, raising curiosity. Attention is being paid to whether Lim Hoon, who came up with a unique cream bread, will be able to pass the first round, and to the next story of ‘Cheonha Bakery’, which will be watched by 120 million viewers through OTT at home and abroad. Meanwhile, the second episode of MBN’s ‘Cheonha Bakery’ will be broadcast at 9:40 pm on the 8th. Reporter Park Jeong-su pjs@tvreport.co.kr / Photo = MBN ‘Cheonha Bakery’